ABOUT US

Boat Gear USA was launched in early 2023 by boaters, for boaters. Our journey began with a passion for boating - but also with frustration. We experienced firsthand the challenge of finding quality gear, lackluster customer service, and an industry that often put sales over service. As passionate boat owners, we knew there had to be a better way.

That’s why we created Boat Gear USA - to offer the best selection of high-quality boating gear, backed by the exceptional service that every boater deserves. Whether you're a weekend cruiser, a fishing enthusiast, or a full-time liveaboard, we believe you should have access to reliable products and expert support from people who truly understand life on the water.

Our mission is simple: to serve the boating community with top-tier products, honest advice, and customer service that goes above and beyond. Because we’re not just a retailer - we’re boaters, just like you.

A WORD FROM OUR FOUNDER

Welcome to Boat Gear USA - I’m really glad you’re here.

This business is my passion, and was born out of countless weekends spent on the water with family and friends. Like many boaters, I found myself constantly searching for reliable, high-quality gear from people who actually understood boating - not just another big-box store. So, I decided to build a place where fellow boaters could shop with confidence, knowing every product was chosen by someone who shares their love for boating.

Thank you for supporting Boat Gear USA - and for being part of our growing community of boaters who share the same passion for life on the water.

-Shane Mattson
Founder & Managing Director, Boat Gear USA

SUPPORTING THOSE WHO SERVE

At Boat Gear USA, giving back to the boating community is part of who we are. That’s why we proudly donate 2% of every gross sale to the Coast Guard Foundation - supporting the brave men and women who keep our waters safe. Every purchase you make helps strengthen programs that provide education, support, and resources to Coast Guard members and their families.

VALUED PARTNERSHIPS

At Boat Gear USA, partnerships are the anchor of our growth. By teaming up with trusted marine businesses, we extend our reach, strengthen our reputation, and deliver even greater value to boaters. These collaborations not only create new revenue opportunities for our partners but also help us provide customers with the best gear, service, and support on the water. Working together, we can grow faster, serve smarter, and ensure every boater has what they need for a safe and enjoyable experience.

TOP 10 REASONS WHY CUSTOMERS CHOOSE US

1) Customer-first - We'll do whatever it takes to provide you with the best shopping experience possible!

2) 30 Day Price Match Program - Some restrictions apply, but if you happen to find a product available at a lower price than ours, we will make every effort to match it. Learn more

3) Free shipping to the continental US - Gratis! Well, except for those hefty ACs, bow thrusters, and trolling motors. Learn more

4) Easy to navigate online store - We built a clutter-free website with AI-powered search functionality to help you find what you are looking for quicker, giving you more time on the water. Check out our mobile app!

5) 0% Financing - We partnered with Klarna to bring you 0% pay-in-four financing on purchases up to 1K USD. Financing over 1K USD is subject to interest.

6) Generous rewards program - Join for free and begin earning points and rewards every time you shop. Rewards points can be converted to savings on your next order. Learn more

7) Knowledgeable crew - We know our stuff, especially when it comes to navigation, audio/video, and electrical systems. From system design to qualified installation (New England Region), we've got you covered.

8) High-quality products - We're proud of the brands we carry and consider them the best in the industry.

9) Diverse inventory - With over 22,000 products to choose from in 30 categories, we have something for everyone. New products are added weekly!

10) Commitment to charity - 2% of every gross sale is donated to the Coast Guard Foundation at no cost to our customers.

INSTALLATION SERVICES

Our friendly and highly-skilled technicians are NMEA certified, fully insured, and adhere to ABYC standards on every installation.

Learn More

AFFILIATE SPOTLIGHT

Boat Gear USA is proud to partner with such amazing content creators and businesses in the marine industry.

Are you a social media content creator or business interested in joining the Boat Gear USA family as an affiliate partner? Click below to get started today!

Join our Affiliate Program

  • Adventures of Happy Ours

    Adventures of Captain Tom, Admiral Brigitt and our First Mate Matey on the Hudson River and beyond.
    Visit YouTube Channel 

  • CaptKen

    Follow Captain Ken’s adventures as he navigates the waters of beautiful Sarasota, FL as a professional tow boat captain.
    Visit YouTube Channel 

  • Capt Steve

    Industry icon Captain Steve brings us Boat Tests, Tips & Tricks, Boater Educational Videos and much more!
    Visit YouTube Channel 

  • Eternity's Shore

    Welcome to our personal journey in boating! We are stepping up from a 19 foot deck boat to a 33 foot Express Cruiser and everything is...
    Visit YouTube Channel 

  • Getty Shine Mobile Detailing LLC

    We are the PREMIER Auto and Marine detailers of The Lakes Region, centrally located in Gilford, NH.
    Visit Website 

  • John Reilly, Boat/Yacht Broker

    I want to earn your business marketing your vessel or finding your next boat.
    Visit FB Page 

  • Miami Living 305

    If you are interested in the Miami lifestyle this is the channel for you! Jump on a boat and cruise the intracoastal and open ocean waters with Miami Living 305.
    Visit YouTube Channel 

  • New England Sailing Services

    New England Sailing Services offers a variety of marine sailing services to discriminating ocean lovers in New Hampshire, Maine and Massachusetts.
    Visit Website 

  • On The Water Marine Insurance

    Known as "The Boat & Yacht Insurance Guy," we leverage deep industry knowledge and extensive carrier access to ensure comprehensive protection for boat owners.
    Visit Website 

  • Scho & Jo

    Follow along our journey as we learn how to navigate the US waterways, explore the towns and cities along the loop, and figure out our life on the water.
    Visit YouTube Channel 

  • Searching for C-Shels

    Living in freedom, adventure, and simplicity, we cast off all land based possessions and live, work, and cruise aboard a boat.
    Visit YouTube Channel 

  • The 71 Percent

    Join us as we travel on our boat / home bringing you unique interesting angles of beautiful places and exciting adventures.
    Visit YouTube Channel 

  • Wicked Sailor

    Follow Captain Joe's adventures on the water as salvage diver and tow boat captain in Boston Harbor.
    Visit YouTube Channel 

WHAT OUR CUSTOMERS ARE SAYING

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